ABOUT THIS PROJECT

Client: Healthy Living Market and Cafe

Release Date: July 2017

The inspiration behind this promotional series for Healthy Living Market and Cafe was non other than the YouTube video star, cook, and restauranteur Nusret Gokce, known virally as Salt Bae. The idea was to take Salt Bae's over the top flare and mix in some more traditional cooking show polish.

The four part series was made to advertise monthly specials for this natural foods grocer. The process of shooting and editing had us all LOLing.

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